Case Closed: Rare Bird Collective

Rare Bird Collective is a luxury wedding and event planning business run by Andrea Batt, event extraordinaire with over 10 years of experience in events, restaurants and hospitality. “I’ve been a business owner for about a year and a half now,” says Andrea, and Rare Bird Collective since has been offering bespoke event planning such as luxury weddings, wine tastings and chef dinners. 

The numbers don’t lie. Rare Bird Collective has produced (as of 2/15/24):

• 193 Events + Weddings

• 84 Winery + Chef Collaborations

• 67 Corporate Events

So, with this success and doing what they do best: events, where was the problem? What did Rare Bird Collective need help with?

The Problem

Although Rare Bird Collective was producing a lot of weddings, collaborating with a lot of local businesses and hosting premium events in its first year and a half, Andrea was still troubled with the issue of how to connect with her luxury audience. 

Since the event industry is so incredibly referral-based and being a luxury planner (which was even more heavily reliant on referrals), Andrea needed help to:

• Refine her sales process and funnel to be more focused so she could connect better with her luxury clients

• Clarify her services and offerings

• Create a strategic plan to grow and expand her business

Andrea felt that the brand needed to still develop and had potential to grow more as it was still just a baby — with only a year and a half in the books, there was a lot of potential for Rare Bird Collective to continue expanding by finding the right clients and servicing towns near and far and growing her service offerings.

But, she needed help from an external source to drive a plan for her business that covered all her bases and came with tangible results. 

Through the power of networking, Andrea knew Jordyn from her business network and met JDP earlier in her entrepreneurial journey when she owned MEND Jewelry. At a local happy hour geared towards small business owners, Andrea and JDP chatted and stayed in touch throughout their business journeys. 

When Jordyn began JDP Consult in 2022, it felt like the right time to begin this growth strategy for Rare Bird Collective. 

So, she hired JDP to make her magic happen. 

The Process

Rare Bird Collective worked with JDP for three months focusing on pricing strategy, marketing strategy, and sales strategy. JDP provided Andrea with custom solutions for her business that were easy-to-use and tailor-made specifically for Rare Bird Collective. 

“It’s been so helpful to have the arsenal of tools Jordyn helped me develop instead of figuring out where to start,” Andrea says. “Jordyn took the stress out of figuring out my pricing and sales strategy with plug and play solutions that make an impact.” 

The entire process was incredibly productive and it felt like “I was just talking with a best friend about stuff” yet walking away from the conversation with great tangible things to work with. 

And that’s exactly what you receive when working with JDP — I do all the heavy lifting and provide you with a clear, strategic plan with actionable items tailored just for you and your business. There is no blueprint to running a business, and that’s why my tailored approach can help your business move mountains over molehills. Bringing in external help can provide a vision of your business that you never saw before — and you’ll get some laughs along the way too because running a business should be fun. 

The Outcome

Since offboarding with Jordyn late 2023, Andrea has made a big move out-of-state, 

but their work together is still impacting Rare Bird Collective on a daily basis. Andrea is continuing to implement the strategies and complete the action list as she establishes her presence in a new city and in order to break into the new market there. 

Your business is meant to be what you want it to be, and I’m here to help you get there through strategic implementation. You be the driver while I ride shotgun and help navigate you. 

And what’s more — you also get a business partner, confidant, and cheerleader in the process. “Jordyn has empowered me to feel confident in my business strategy, which is truly invaluable. I’m so grateful to have Jordyn in my corner and constantly sing her praises,” says Andrea.

HI THERE, I’M JORDYN

Serial entrepreneur, strategic integrator and financial aficionado.

My mission is to revolutionize the way businesses grow with strategic clarity and implementation. It goes beyond consultancy—as I want to be a dedicated partner in propelling your success with strategy and impactful execution with zest and honesty.