Case Closed: The LinkedIn Gal
The LinkedIn Gal exists to help people and organizations amplify their voice on LinkedIn. Whether you are looking for more out of your life, career, or more visibility for your brand, Jennifer is your gal. What began as LinkedIn Optimization has expanded into a career coaching space where she “[helps] individuals create resumes and be able to speak about their verbal narrative so that they can find work that makes them happy.”
Growing up with parents who didn’t love their jobs, and Jennifer herself even starting her career in this manner, she found ways to help people unlock the gap and get themselves out of the rut of thinking:
“I’m stuck in this job and I don’t know how to get out” or
“I’m finally out, but I don’t know how to figure out what’s next”
Because life is short, and we should be spending time doing the things we actually love, enjoy and care about! Through Jennifer’s coaching & unique approach, she found an easy way to help individuals switch seats with the one that feels right for them.
Now, she offers a variety of services for individuals and organizations from Profile Optimization, Coaching services, Workshops and more. So, why did The LinkedIn Gal hire JDP?
The Problem
Jennifer had been running The LinkedIn Gal on her own for 9 years whilst still working her corporate job. She left that job a year ago, and just celebrated one year full-time. In that year, she’s seen the business grow and be able to expand into new spaces, offer new services, and more. But, to run it as a business, Jennifer “needed some infrastructure and some vision and scaling that [she] couldn’t focus on while producing the results that were important for the business.”
“I couldn’t step back and see the strategic vision,” Jennifer identified. Overall, running the business full-time required a strategic plan to help Jennifer run the business profitably and sustainably as a one-woman show. Jennifer needed help to:
Audit her processes and systems and identify the improvement opportunities to save Jennifer time AND improve the quality of her output
Analyze LinkedIn Gal business values and growth strategies to continue to run the business sustainably
Clarify her services and offerings and her pricing
Create an overarching strategic plan to grow and expand her business
The ‘fake it till you make it’ mentality no longer fit and slowly reaching burnout, Jennifer needed to identify the low-hanging fruit she could implement and/or change that could drastically improve the way she ran her business, boost her business profitability, improve the quality of her services, save her time AND provide her with a strong work-life balance.
Sometimes when you’re in the thick of a business as long as Jennifer has been running LinkedIn Gal, you need an external set of eyes on your business to identify the pain-points, celebrate the successes and drive a plan for change → growth.
As a mom and wife, it was important to Jennifer that her work fit into her lifestyle, not the other way around. She reached out to WomenVenture and was introduced quickly to JDP as a resource to help her with her strategic business planning and after the initial consultation, Jennifer knew that JDP was the right person to tackle this.
At the end of the day, the numbers and business components are important but they are not as important as your livelihood, and you should not have to sacrifice one for the other. That’s where Jennifer and JDP positively bonded and knew they had to work together to make magic happen for LinkedIn Gal.
The Process
Working with JDP is like having a temporary business partner who helps a weight off your shoulders indefinitely. The LinkedIn Gal worked with JDP for 10 weeks where they examined all components of the business: marketing strategy, growth strategy, business values, people, services, and processes.
Throughout this timeframe, JDP audited every single part of the business, every decision, each relationship, each service in order to deliver a concrete strategic plan with actionable steps so Jennifer could shape The LinkedIn Gal into the business it deserves to be more clearly and seamlessly.
No business is the same and JDP’s approach is as unique as your business is. There isn’t a course or blueprint that your business can fit into, which is why JDP’s process is so unique and actually works. By working with JDP, you’re receiving a strategic plan actually built for your business with custom solutions that are easy-to-use and implement to get you closer to reaching your individual business values and goals you identified early in the process.
“What I left with is a concrete plan that we’ve vetted — like, we ran the numbers through that will produce what I need the business to do in the next few years and it’s something I’ve never had,” Jennifer says.
This tailored strategic plan has provided Jennifer not only with the clarity in her services and business profitability, but also helped pave the path for growth she wants to see in the business and meet her business goals, while maintaining a busy life outside of work.
The Outcome
Since off-boarding with Jordyn in early March 2024, Jennifer is quickly moving through her list of action items: “I’m creating and launching a new website. I’m even clearer about my value proposition. I’ve gotten very clear on what my pricing needs to look like and where I need to make shifts.”
Things can’t happen overnight, but a strategic plan helps to lay out your entire business in a way you have never seen it before — providing you with even more clarity on the strategies in place, or to be implemented, and where your attention is needed most in your business.
But, that’s not all you get from working with JDP — “I think most of all, one thing Jordyn has instilled in me is a state of confidence that I hadn’t had previously in being a business owner,” says Jennifer. “Because of the work we did together, because we produced the strategic outline and this vision for where the business is going, it’s allowed me to step into a space as a business owner that I didn’t really ever feel like I had been before.”
You deserve to grow your business and your business is meant to be what you want it to be! Reaching those goals does not have to be out of the picture, and that’s where my expertise to strategize and draw the connections and knock out obstacles comes in.
But, you not only get a part-time business partner, you also get a friend. “We had a lot of camaraderie, but we also got a lot of work done. It made me excited to meet with her every week and it made me want to show up really prepared and ready to make decisions.” As an external set of eyes, I see your business in a completely different light and I’m able to spark productive conversations and thoughts around topics and areas of the business you never thought about previously.
If you feel like you need a vision and strategy for your business, you’re absolutely right but you have to take time to differentiate being IN the business vs. working ON the business. The time that JDP worked with LinkedIn Gal has allowed Jennifer to “move forward at such a pace, such a fast pace that I can’t believe what I paid for it and what I’m getting out of it is so valuable.”
“The work [we did together] in ten weeks would have taken me three years to accomplish on my own.” And as Jennifer says, which I preach too: “You will never regret the time that you’ve spent investing in your business!”
So, let me ride shotgun and help navigate you closer to your business goals! Because, every business deserves to be successful.
HI THERE, I’M JORDYN
Serial entrepreneur, strategic integrator and financial aficionado.
My mission is to revolutionize the way businesses grow with strategic clarity and implementation. It goes beyond consultancy—as I want to be a dedicated partner in propelling your success with strategy and impactful execution with zest and honesty.