Case Closed: Beloved Social Case Study
Moving from freelancing to full-time employment from the company she built, Shelby Stahl at Beloved Social hired JDP Consult because she needed strategic guidance to implement the dreams that she had for her company beyond being a freelancer.
The Problem
So, what was the problem Beloved Social was trying to solve? “I think building a business, rather than just freelancing as a solopreneur, was the problem that I needed [JDP’s help] to solve.” She needed help to actually build a full-scale agency, but the “organization it takes to build a full business and to scale in a way that is sustainable for the future of Beloved Social is the area in which [JDP] shines.”
Shelby needed help bringing Beloved Social to the next level.
But, she needed help to get her there. Strategically.
Having known Jordyn for many years and looked up to her as a mentor, Shelby knew it was only a matter of time until she hired her on. JDP’s past experience in building her own businesses throughout the years and her entrepreneurial journey really solidified the priority for Shelby to work with JDP Consult.
After operating her business as a solopreneur for a while, Shelby knew she needed the help to:
define the system operations that she needs to put in place for bookkeeping and project management;
refine her service packages and the prices she offered them at;
understand scope of her business and services and who she needed to hire to fulfill those deliverables for clients
If you find your next business goals similar or aligning with these, then it may be time to bring on JDP to help you bring your business to the next level.
Shelby needed help in these areas so that Beloved Social could become a full-scale agency offering her clients a plethora of services that not only strategically builds their digital presence, but also helps to build an engaged community.
So, she booked JDP.
The Process
Shelby and JDP worked together for about a month. The process began with Jordyn completing back-end work and research on Beloved Social and then creating a strategic plan, which was presented and workshopped in a half-day session.
“That was such an inspiring session that gave me a lot of actionable tasks to do,” Shelby said. “I’ve been working this new year on completing those goals and keeping [JDP] in mind for future strategy development.”
“She has become an essential part of my network and in my business building strategy.”
And that’s exactly what you get from working with JDP Consult. When we work together, I do the heavy lifting to provide you with a strategic plan that addresses all your business growth woes. But, the work comes from both sides! The strategic plan will come with a list of actionable items for you and your team to complete in order to take your business to the next level.
Every business is different and there is no blueprint for every business to follow, which is why it’s so important for each business to create their own roadmap. But, it’s easy to get stuck in the day-to-day and not have the time to focus on future goals. Jordyn’s deep analysis of your business allows you to see the kinks in your system, as an external resource.
The Outcome
“Last year (2023), Beloved Social hit six figures in revenue. And, this year I’m looking to add two new team members on a contract basis to increase my revenue by at least $40,000. So, I’m really excited to see the progress made this year already.”
On top of that, Shelby has “a newfound confidence in [her] business as a whole, and sees a path forward.” She says: “seeing my business as a sustainable business model rather than just a freelancer's dream is something that Jordyn gave me the confidence to do or to see.”
Sometimes, it’s important to bring in external help to be able to see your business in a different light. Because you are in your business every single day, it’s hard to implement new ideas or processes, or overall — enact change — within your business because you may be stuck in the way you have been doing things. Plus, to have someone who is passionate in seeing growth and helping others to find success in their business can be a refreshing injection of liveliness into a business.
“She understands my business model. She is aligned in values to me and is aligned in aesthetic. When you're working for a social media, design oriented, girly brand that serves mostly other female owned businesses, it was really important to me to work with someone that was younger, that got it, that built her own business, too, and has a similar flair that I do.”
With JDP, you not only receive a strategic plan to help grow your business, but you get a partner and supporter as well who is there with you every step of the way throughout the time we work together and beyond.
“Working with Jordyn is a true pleasure. It's something that I recommend to everyone who is working on scaling their business or up leveling their business ownership. I recommend Jordyn to everyone and the investment that you feel leaving that strategy session with her is worth every single penny. It's expensive to work with her, but it's more expensive to not work with her in the sense that it might cost your business if you don't work with her. I think she is an absolutely critical piece of my yearly budget.”
HI THERE, I’M JORDYN
Serial entrepreneur, strategic integrator and financial aficionado.
My mission is to revolutionize the way businesses grow with strategic clarity and implementation. It goes beyond consultancy—as I want to be a dedicated partner in propelling your success with strategy and impactful execution with zest and honesty.